Off-brand local executions, franchisees going rogue, zero local insights, and a missed opportunity for maximizing local sales. These are just some of the effects of Local Marketing Chaos. Join Kevin as he defines what Local Marketing Chaos is, it's cycle, and how it can be solved. Tune in and find out all about this in the latest episode of The Creative Operations podcast 2.0.
Show Highlights:
Quotes:
Kevin - Defining Local Marketing chaos:
“A world in which folks are operating often without much of a plan, working with vendors of many different kinds, from local agencies to local media, to printers, and vendors. and all of this often happening without any clear feedback mechanism to show the team back at brand”
Kevin - Effects of Local Marketing Chaos:
“You find yourself without sufficient information about what's actually going on in the field in the first place, and because you can't see what's going on, you cannot justify what has gone on, and that means you can't justify your agency budgets. So you end up with fewer resources the next year than you actually need.”
Connect with Kevin and find out more about his work:
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