It’s another episode of The Creative Operations Podcast 2.0. In this episode, Kevin welcomes Derrick Ableman, a Certified Franchise Executive, and Marketing Manager at Northeast Color. With years of experience in creative operations and the world of franchising, hear all about his take on mastering the fine art of franchise brand experiences.
Show Highlights:
Quotes:
Kevin: What scaling in franchising really means
“In the franchising world scale means not just automating and creating or, you know, building the kind of network and muscles as you describe it, the machines that you have, but giving a franchisee a voice in the creation of that and making that experience unique at the individual location level.”
Derrick: What makes an effective digital signage
"Whenever you see a Planet Fitness, McDonald's, Jersey Mikes, or any sort of, um, franchise; it is definitely a national brand, but you are looking at a small business that is a member of your community, right? And that alone is why someone is going to have that level of dedication and investment that you felt upon entering that space. We can put all of the wall covering we want. We can make all of the cool signage, but if the spirit isn't there, you will know. And so I think that that is something that is one of those better kept secrets of franchising is that it really is someone's life, right?"
Connect with Derrick and find out more about his work:
Derrick Ableman | Northeast Color | NortheastColor.com
Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com
Empower your brand with Pica9, the Brand-to-Local Platform that helps world-class distributed brands empower your franchisees and dealer networks.