Let’s hear it for Michele Whaley, our first-ever guest in The Creative Operations Podcast! Michele has more than two decades of experience working with local marketers and franchisees in various industries and segments, including restaurants and healthcare, and beyond. Kevin Groome welcomes Michele for a session in Take5, where we ask, sit and chat with an expert in local marketing, and ask five questions that are relevant to the challenges and the opportunities that all of our businesses are facing these days.
Show Highlights:
Quotes:
Michele: “I think it's really tailoring your communication to who you're talking to, and working with, in making sure that they understand what the brand has to offer.”
Michele: “I think the more that you can communicate, communicate, communicate and over-communicate, whether it be a podcast like we're doing now, or whether it be a webinar that you're having weekly or monthly, the online training classes that you have, just making sure that you are communicating with the franchisees.”
Michele: “The consumer wants to trust, they want reliability. So that makes me say that brands and the essence of the brand and what consumers know and love about a brand are at the forefront, it needs to be at the forefront.”
Michele: “At this particular point in time, I think it's most important for the franchisees and corporate in the franchise to be aligned. Because the franchise is here to support the franchisee, especially in difficult times like this.”
Michele: “I think that the biggest words of wisdom advice that I could be is don't try to make or force franchisees to do something because you think it's the right thing.”
Get connected with Michele and learn more about her work with the link below:
Empower your brand with Pica9, the Brand-to-Local Platform that helps world-class distributed brands empower your franchisees and dealer networks.