What are the hidden costs of one-off design requests? There are easy computations you can make to measure the apparent costs of a one-off design request. However, it is the hidden costs that truly extend the time, effort, and resources needed to fulfill these requests. Kevin provides deep insights into what these costs are, how to pinpoint them, and work to eliminate them. He gives both sides of the story, from the agency's perspective, as well as the local marketer's point of view, to give practical advice in overcoming the hurdles of one-off design requests.
Highlight Quotes
KEVIN: Disruption, turnaround time, brand consistency, staff churn, and local market loyalty are below the waterline costs of one-off requests
"Below the waterline, there are all kinds of costs that are imposed on the organization by one-off design requests that aren't so easy to measure as minutes that can be translated into dollars."
KEVIN: A simple creative services intake form
"As an in-house agency, it would be extremely useful to develop a simple form crafted in the language that a local marketer can understand and that's designed specifically for those simple one-off requests."
Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com
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