WHAT IS THE MATURITY LEVEL OF YOUR CREATIVE OPERATIONS? Today, we feature Stephen Gates, Founder of CRZY and host of The Crazy One podcast. Kevin and Stephen discuss how operations leaders can show up and how implemented processes also launch a new kind of culture within the organization. In this episode, both marketing experts dish out what it means to define success for creative operations teams and solving the logistical equation for brand deployment. Stephen shares how operations leaders can build trust and confidence within an organization. He says that creative operations leaders can calm their peers by implementing “freedom within a framework” for local marketers, setting them up for success so they don't come across as policing. Lastly, Kevin and Stephen comment on the rise of AI as a tool that helps the industry but will not singlehandedly change it.
Highlight Quotes
STEPHEN: Overcome anxiety that operations leaders must have all the answers
"The biggest thing you need is a plan, not necessarily the answer because I think a lot of leaders in that place, feel like I need to have it all figured out. I need to be able to understand what this is. That's not the way we solve problems."
STEPHEN: Connecting operations concerns with the bigger picture
"You're always going to have two very different perspectives. Upstream executives, marketing, things like that, they're going to care about the bigger picture, the bigger brand, they want consistency, they want whenever I go into a social media platform and I type in our brand and I see all of those distributed different locations, that this all looks like one company."
"But I think the downstream, whenever I talk to an automotive dealer, a hotel, they have very immediate, very close in problems. And so I think one is definitely making sure you're doing education with the downstream with those sort of markets so that they're sure that they understand what the impact is, why this matters, that there's a bigger picture."
Get in touch with Stephen:
Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com
Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location.