ARE WE COMMUNICATING WITH CUSTOMERS THAT DON'T HAVE TIME? Today, we feature Melissa Merrifield, Director of Marketing Communications at DMOS Orthopaedic Centers. Longtime marketing expert and upcoming AMA of Iowa President, Melissa talks about the role of strong local relationships and leading with community first in marketing. In this episode, we discuss the challenges of delivering value through the marketing process, tackling scale and sustainability in local communities. Melissa shares her insights on the importance of data and how it can be used to understand what works and what doesn't. Lastly, she expands on the question, "are marketers communicating with customers that don't have time to hear our message?"
Highlight Quotes
MELISSA: Use software to hone in on customer experience
"Once you have the data to back that standing that you are the experts in the industry and you are doing the things, it kind of changes the story, just a little bit."
MELISSA: Making smart decisions even with limited resources
"Data is the foundation of understanding your customer, your client. There are so many great resources out there, including Google. Once you understand how to leverage those free resources and help you make smart decisions to truly take that data to tell the story and drive with content experiences."
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Connect with Kevin and find out more about his work:
Kevin Groome | Pica9 | Pica9.com
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