The Creative Operations Podcast 2.0

Episode 24 - Unlocking the Power of User Management on CampaignDrive with Kevin Groome

Episode Summary

USER EXPERIENCE MAKES OR BREAKS ADOPTION RATES Today, Kevin Groome talks all about user management on the CampaignDrive platform. He dives into 3 main topics: how to welcome users into the system and create accounts for them, fine-tuning the experience, and assessing user activity. He gives suggestions on allowing users to define the experience they want, which provides a better user experience while lessening the workload for you. Kevin then digs into being upfront with permissions and having a minimum annual review of user activity to see best practices and bad habits.

Episode Notes

Highlight Quotes

KEVIN: Auto approval of user accounts significantly impacts adoption

"When there's a significant lag between the request of an account and the provisioning of the account, even a week is a long, long time from the user's point of view, we can see those first user adoption statistics go down significantly."

KEVIN: Give users the ability to define the level of permission they need

"If you can get users to define the user experience they themselves need, you have a much lower level of work for yourself in user management and you usually have a much higher degree of user satisfaction, which just leads long-term to greater ROI."

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location. 

BOOK A DEMO NOW!