ADAPT TO CHANGING NEEDS WITH CREATIVITY AND INNOVATION Today, we feature Casey Hurbis, the Chief Marketing Officer for Rocket Central. In just 6 years, Casey went from servicing a single brand to building out a robust operations team to support 14 individual brands. From award-winning Super Bowl commercials to t-shirts, Casey and his team can do it all. Casey talks about the many different aspects now under the Rocket Central branch and how they were able to create a kind of "brand concentration" that succeeds. He shares insights on the importance of multicultural teams and audiences and the impact of younger generations on businesses today.
Highlight Quotes
CASEY: Diversity, equity, and inclusion in the workplace
"DEI, that is not an and/or a plus, it is always on. It is at the forefront of everything we do whether it's Super Bowl, or down to sales materials for our partners and B2B clients, and it's a lens through which we look at all times."
CASEY: Creative ideation brought by the younger workforce
"I was a hand-raiser when it came to digital and social. I was like, "how can I embrace those?" What's really interesting is that when you watch the younger talent enter the workforce, you always have to step back and remind yourself that he, she, or they have known nothing different."
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Kevin Groome | Pica9 | Pica9.com
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