Digital Asset Management is in the middle of a renaissance, as more and more companies recognize that DAM lies at the heart of creative operations. This is where Preston Anderson comes in, as he joins Kevin Groome to talk about DAM technology. Preston is the Director for Global Marketing Support and Deployment Services at Marriott International, bringing hard-won knowledge about DAM to the table, so tune in now to the latest episode of The Creative Operations Podcast!
Show Highlights:
Quotes:
Preston: “I'll go back to really looking at our brand marketing our continent marketing teams, and having the DAM set up, so it helps them solve business problems. That's really where I want to focus.”
Preston: "What we want to do is help people do their jobs. And as soon as you start making it hard, they start to back off from your system. They start to not trust the system and that could lead to other negative consequences."
Preston: “I'd say a really big challenge is really making sure you understand the data when you're trying to migrate assets from one system to another. Those assets are coming with their own specific set of data points.”
Preston: “You need to make sure you know what each data point means some of these data points were created years ago, and maybe before the folks managing the systems were around, and you're not sure what the data points mean.”
Get connected with Preston and learn more about his work with the link below:
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