BRINGING TOGETHER HUNDREDS OF SUCCESSFUL INSURANCE AGENCIES ALL UNDER ONE UMBRELLA Today, we feature Christina Strong-Regan, the Director of Marketing at AssuredPartners of Michigan. As the 11th largest broker of U.S. business, once agencies become part of the AssuredPartners network, they are provided communications and resources to activate the brand within local markets successfully. Christina emphasizes that sales and marketing must share insights and not work in silos and have a project management system that utilizes automation.
Highlight Quotes
CHRISTINA: "Client mode" and sharing sales and marketing insights
"I put together a lot of the campaigns and execute them across our channels, such as email, social, and events, but I love to get feedback, especially, from sales because sales reps are in the field on a day-to-day basis. I always say that sales can't work in silos and I think each group does great work when there's lots of collaboration."
CHRISTINA: Project management basics and automation for efficiency
"I have a well-structured project management process in place. This includes clearly-defined roles and responsibilities, timelines, deadlines, and regular updates to ensure the projects are on track. I also look for efficiencies, so if there is an opportunity for templates or automation or the implementation of a repeatable system, then I use it."
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Kevin Groome| Pica9 | Pica9.com
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