The Creative Operations Podcast 2.0

Episode 36 - The People Factor: How In-house Agencies Thrive with Yari Ising

Episode Summary

In this episode of The Creative Operations Podcast 2.0, host Kevin Groome speaks with Yari Ising, founder and head of The Ising Agency, about the human factor in creative operations. They discuss the evolving nature of creative operations, the challenges of one-off design requests, and the importance of communication and documentation. Yari emphasizes the need for strategic thinking and long-term planning in creative operations, as well as the role of technology in enhancing efficiency. She also highlights the importance of taking care of the team and maintaining a human-centered approach.

Episode Notes

Highlight Quotes

YARI - Problems when you are not thinking of the bigger picture when making solutions.

“If you have all these duct taped solutions put together because you're kind of building as your team grows without thinking bigger picture. One, you're not getting the cost savings that you think that you're getting. And two, you're also not thinking about the future team members that you're going to be overwhelming.”

YARI - The need for empathy and understanding.

“I think, for me, it comes down to over-communication and documentation. I am very vocal with folks and encourage my teams to be very vocal and transparent about, hey, if you're asking for this, this is how long it's going to take.”

Get in touch with Yari:

LinkedIn: https://www.linkedin.com/in/yari-ising/

Connect with Kevin and find out more about his work:

Kevin Groome |Pica9 | Pica9.com

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